WHAT IS GEO-FRAMING? It is satellite technology enabling marketers to monitor, record behavior, and track movements over time leveraging a cell phone id.
| Categories: Social Media Marketing, Proximity Marketing, TV, Geo-Framing
GEO Framing Example
An Apartment competitor can target this apartment building based on income, work location,
day to day movements, etc. For example, an apartment complex in the suburbs can target
residents working near one of their properties with incomes over $100,000.
GEO-FRAMING VS. GEO-FENCING
Over Time - GEO Framing tracks the visitor and records they grocery shop every Tuesday night. They travel 25 minutes from their home passing two other competitive grocery stores. Their household income is $160K and they started visiting the gym 3 days a week. No opt-in or special technology.
Point in Time - GEO Fencing identifies the visitor and sends digital ads when the customer comes to the
grocery store. It requires an opt-in through a rewards app or other consent.